Puro Fairtrade Coffee – a Review & Giveaway #23

Drink Reviews, Giveaway | 17th February 2013 | By

When I was offered some coffee to review, I was a initially a little hesitant. Coffee is not my favourite drink, nor is it my favourite flavour. But, since commencing this blog, I have been using it more and more to add an additional depth to chocolate cakes and find it works really well. I am not averse to a cup of coffee, it’s just not something I ever think to drink. The smell of roasting and brewing coffee is another matter entirely and usually has me going weak at the knees. In the end it was Puro’s ethical stance that swayed me and got me brewing.

As the name suggests, Puro Fairtrade Coffee is a fairtrade brand, certified by the Fairtrade Foundation and belonging to Belgian company Miko which has been roasting coffee for 212 years. Some of its coffee is also organic, although not certified by the Soil Association, the certifying body I trust most. Miko won an award last year for its partnership with the World Land Trust and its work in helping to protect the rainforests of South America; the trust is also supported by David Attenborough. A total of 8103 acres of rainforest in Brazil, Ecuador and Colombia have so far been saved and are now protected from logging. This may not seem a lot in the grand scheme of things, but it’s certainly a step in the right direction. One new tree species, 12 orchids and one frog have all been discovered in these areas since they became reserves. One of the orchids is now known as the Puro orchid! I was also pleased to find that Miko produces all of its own electricity via solar panels.

You can find out more about the Puro story by watching this short clip.


When the coffee package arrived, I was ridiculously excited to find it all wrapped up in a hessian sack just like a sack of bona fide beans. I had a very good feeling about it from then on in. Diving into the bag was rather like a Christmas stocking; pulling out one lumpy unidentified item after another was an enjoyable guessing game. Not only did I pull out three 250g packets of coffee, but also a 3 cup cafetiere, a Pura cup and saucer, a pack of individual hot chocolate sachets and some sugar sachets too.

As neither CT nor I are coffee connoisseurs, I invited some more knowledgeable friends around for a tasting. I used the cafetiere provided to make three brews of filter coffee and we tasted them blind. First off, we breathed in the aroma, then tasted them black and finally added milk. The results were very interesting to my untutored palate – it seems quality will out. Arabica is meant to be the premier coffee species and the one with the highest percentage of Arabica to Robusta, was the one we liked best. Like chocolate, it seems that the best beans are grown in South America with the more standard everyday ones grown in Africa (Congo). That said, we liked all of them.

Each bag came with a hand written label showing type, origins, content and description – all are fairtrade and shade grown. I’ve written our tasting notes first, followed by Puro’s own in italics. We did not read the descriptions until after we’d done our own tasting, but as you can see our notes echoed theirs.

Puro Noble – 80% Arabica, 20% Robusta beans shade grown in Guatemala, Peru, Honduras and the Congo – smooth, mild and graceful – mellow and well balanced, this was pronounced (by the experts) to be a standard good cup of coffee they would be happy to drink at any time of the day. 6/10
The complex character of this blend comes from the mild and smooth yet floral Guatemalan high grown Arabica skilfully blended with the Peruvian Arabica for a perfect balance of flavour. Through the addition of premium Robusta, a hint of dark chocolate is injected into the cup.

Puro Organic – 100% Arabica beans shade grown in Peru & Honduras – lovely bouquet, chocolatey, rich, creamy, distinct smell. Chocolate taste, complex with several different flavours detected – strong but not too bitter – it would make a satisfying mid-morning or after dinner coffee 9/10
This amazingly delicate blend is distinctive in flavour. It combines beautifully soft notes of chocolate with citric overtones that gives it a fruitiness whilst adding natural sweetness.

Puro Fuerte – 50% Arabica, 50% Robusta, the beans come from Guatemala, Peru, Honduras and the Congo. Middle of the road, richer, fiercer, more bitter, richer bouquet, higher roast, robust – a wake-me-up morning coffee. 8/10
Wow, good morning and a warm welcome from this intense fiery blend. This dark roasted blend of high grown Arabica with the finest Congo Robusta creates a warm balanced cup with lively fragrant flavours, which when added to perfectly tempered milk create a bitter sweet chocolate.

To accompany the coffee, I made some coffee biscuits with whipped coffee chocolate ganache. For a change, I thought I would make coffee the star of the show rather than chocolate and much to my surprise, I found these biscuits to be utterly delicious. The Puro Fuerte, being of a robust nature, was an ideal coffee with which to flavour the biscuits. They proved to be very popular.

Puro coffee is drunk in a number of locations including all National Trust sites and Royal Parks. Each month there is a chance to win a coffee pack by entering a caption competition on Puro’s facebook page – definitely worth a try.

Puro Fairtrade Coffee have kindly offered the same coffee hamper as I received as a giveaway on Chocolate Log Blog.
To be in with a chance of winning, please fill in the Rafflecopter below. You will need to leave a comment on this post which then gives you additional chances to enter if you so wish. Rafflecopter will pick a winner at random from the entries received. Please give me some way of identifying you in the comment section as I will be verifying the validity of entries and will always check back to the comments to ensure that part has been done. Any automated entries will be disqualified. This giveaway is only open to those with a UK postal address. You need to be 18 or over to enter. Winners will need to respond within 7 days of being contacted. Failure to do this may result in another winner being picked.
Prizes are offered and provided by Puro Fairtrade Coffee and Chocolate Log Blog accepts no responsibility for the acts or defaults of said third party.
If you need some help to enter using Rafflecopter, here’s a quick clip to show you how.

Closing date is Sunday 17 March 2013

You might want to take a look at my giveaway page to see if there is anything else you would like to enter.

a Rafflecopter giveaway



  1. Leave a Reply

    Tracy K Nixon
    17th February 2013

    I like the sound of the Puro Noble – simply because I don’t like my coffee too strong and I drink it throughout the day from the moment I get up until just before bed (yes, I think my body has become immune to caffine and I can go staright to bed and sleep straight after a latte!)

  2. Leave a Reply

    Linda Smart
    17th February 2013

    I like Puro Fuerte would be my favourite, sounds stronger than the other two

  3. Leave a Reply

    17th February 2013

    Puro Organic, sounds lush, the soft notes of chocolate got me x

  4. Leave a Reply

    Anja Meissner
    17th February 2013

    Wow sounds great and different to other coffee.

  5. Leave a Reply

    17th February 2013

    The Puro Noble sounds perfect for me as I don’t like my coffee too strong as I drink lots and lots throughout the day 🙂 xx

  6. Leave a Reply

    17th February 2013

    Puro Fuerte sounds like the flavour the whole family would agree on

    Patricia Owen

  7. Leave a Reply

    17th February 2013

    I love coffee – as a drink and as a flavour. Those biscuits look superb.

    • Leave a Reply

      17th February 2013

      … and I think the Puro Organic, “strong but not too bitter” sounds like my sort of thing!

  8. Leave a Reply

    17th February 2013

    Thank you for this lovely competition. My favourite would be Puro Fuerte as I am a lover of strong, rich and bitter coffee x

  9. Leave a Reply

    Kerys Marie
    17th February 2013

    Puro Fuerte would be my favourite I think. I like my coffee strongggg

    Kerys -ox

  10. Leave a Reply

    17th February 2013

    I like the sound of Fuerte – I love my coffee strong!

  11. Leave a Reply

    17th February 2013

    I like the sound of the Fuerte too – but the chocolatey one might be a nice one in the evening x

  12. Leave a Reply

    17th February 2013

    I recognised this brand from when I used to work in a restaurant at a National Trust property near Plymouth – I had a couple of lattes and it is definitely very nice!

  13. Leave a Reply

    Victoria Lee
    17th February 2013

    What a gorgeous package – you know that when that much effort has gone into the presentation it will be good. I love the description of the Puro Organic, you had me at chocolatey! 🙂

  14. Leave a Reply

    Puro Fairtrade Coffee
    17th February 2013

    We are really glad you and your team of tasters liked our coffee. Thanks for such a lovely write up and photos 🙂

    Look forward to sharing some more Puro Fairtrade Coffee with the winner.

  15. Leave a Reply

    17th February 2013

    Probably the Fuerte as I tend to like my coffee more at the chocolatey end of things than the citrussy end, and you didn’t give the other chocolatey one such a good rating!

  16. Leave a Reply

    17th February 2013

    I’d like the Puro Fuerte .. I love a good bold coffee to get me going!

  17. Leave a Reply

    18th February 2013

    I would like to try Puro Fuerte its sounds like my sort of coffee I like quite strong coffee it keeps me going all day long and I drink quite a lot of coffee everyday.

  18. Leave a Reply

    18th February 2013

    I think my favourite would probably be the Puro Organic, strong but not too bitter sounds perfect.

  19. Leave a Reply

    18th February 2013

    I don’t know, they all sound pretty great. I think the Puro Organic might be most like what I drink.

    Rafflecopter name: Margot Core

  20. Leave a Reply

    Shelley Jessup
    18th February 2013

    It’s good to read that David Attenborough is behind & supporting this. I fancy the sound of the Puro Noble

  21. Leave a Reply

    Lucy Taylor
    18th February 2013

    Puro Fuerte sound like my ideal cup of coffee

  22. Leave a Reply

    18th February 2013

    Puro Organic – Rich and creamy smooth,the finishing touch following a tasty meal, and also a delicious mid-morning cuppa to enjoy on its own, or with a biscuit.

  23. Leave a Reply

    19th February 2013

    I think I’d go for the Puro Organic but as I am a complete coffee addict, I don’t think I’d turn down a cup of any of them! Love your biscuits, sound delicious!

  24. Leave a Reply

    Allison Livingstone
    21st February 2013

    We love our coffee, I tend to stick to two cups in the morning to get me going and when we do run out (a rare thing!) tea just doesn’t cut it. We also drink more, and explore different types on the weekend when we’re less rushed. The Organic sounds wonderful, just up our street! 🙂

  25. Leave a Reply

    Jane Willis
    21st February 2013

    I’d like the Puro Fuerte – I don’t often drink coffee but when I do I like it to pack a punch.

  26. Leave a Reply

    Jean Bolsover
    21st February 2013

    I like the sound of Puro Fuerte, nice and strong, perfect for waking me up in the mornings!

  27. Leave a Reply

    21st February 2013


  28. Leave a Reply

    21st February 2013

    smooth, mild and graceful – mellow and well balanced, Puro Noble sounds delicious. Mmmm, I could just fancy a cup now 🙂 L Bunning

  29. Leave a Reply

    Alison Tripp
    21st February 2013

    Puro Fuerte as I have been fortunate to go to Peru and this was served in the morning with hot milk, I have to say I could not get enough of it, superb flavour, aroma and wow what a wake up call!

  30. Leave a Reply

    21st February 2013

    Puro Organic for the family

  31. Leave a Reply

    21st February 2013

    Puro Organic — if it tastes like chocolate, I’m there.

  32. Leave a Reply

    21st February 2013

    Puro Noble sound really delicious.

    Hazel Rea – @beachrambler

  33. Leave a Reply

    Keith Osborne
    21st February 2013

    Puro Noble would most likely be to my taste.

  34. Leave a Reply

    21st February 2013

    puro organic..mmm chocolate

  35. Leave a Reply

    21st February 2013

    Puro Organic would be lovely.

  36. Leave a Reply

    21st February 2013

    Puro Fuerte sounds the nicest!

  37. Leave a Reply

    21st February 2013

    Pure Fuerto I think, I like a strong flavour to my coffee.


  38. Leave a Reply

    David Paterson (dgrp@live.co.uk)
    21st February 2013

    Puro Fuerte

  39. Leave a Reply

    21st February 2013

    Puro Fuerte- nice and strong!
    David S

  40. Leave a Reply

    Amanda Goldston
    21st February 2013

    Puro Organic – with the added bonus of chocolate flavour – yum!

  41. Leave a Reply

    21st February 2013

    Puro Organic sounds just lovely.


  42. Leave a Reply

    21st February 2013

    Puro Fuerte. Love my coffee black with a rich full flavour.

  43. Leave a Reply

    21st February 2013

    Puro Fuerte – like the sound of them all, but that sounds the more flavoursome for me. Good luck to all. 🙂 😀 x

  44. Leave a Reply

    21st February 2013

    Debbie corlett. Puro Noble

  45. Leave a Reply

    21st February 2013

    Puro Noble too – sounds gooood xx

    Simon G

  46. Leave a Reply

    21st February 2013

    I just can’t decide, I want to try them all

  47. Leave a Reply

    Wendy Lam
    22nd February 2013

    Puro Organic. If I’m correct you can get the taste, creamy texture and the satisfaction of chocolate without the consequences to your waistline…then what’s not like?

  48. Leave a Reply

    22nd February 2013

    Puro Noble for me, in the hopes that I become as “smooth, mild and graceful – mellow and well balanced” as the coffee

  49. Leave a Reply

    Linda Doyle
    22nd February 2013

    I would like to try all of them to be truthful as I find it difficult to find a coffee I truly like. Maybe a mellow one would be good to start with.

  50. Leave a Reply

    Cate E
    22nd February 2013

    I’m sure I’d love the Puro Noble blend – I like coffee quite strong, but drink it all day.

  51. Leave a Reply

    22nd February 2013

    Pure organic sounds very “me”

  52. Leave a Reply

    22nd February 2013

    Puro Fuerte would be my favourite

  53. Leave a Reply

    Veronica Pennycook
    22nd February 2013

    Puro Fuerte – I NEED a wake-me-up in the morning coffee.

  54. Leave a Reply

    22nd February 2013

    I love organic food so the organic one would be the one I would choose.
    As I love my coffee I really enjoyed reading your review here!

  55. Leave a Reply

    22nd February 2013

    I’ve just become a big coffee fan so this would be fabulous, Pure Organic sounds beautiful!

  56. Leave a Reply

    TDQ Karen
    22nd February 2013

    Hi found you via Frugal Queen. I love coffee so this is a great idea, i think Puro Fuerte would suit my tastebuds xx

  57. Leave a Reply

    22nd February 2013

    Found you via frugal blog too. Think puro organic would be my preferred one. Laura

  58. Leave a Reply

    24th February 2013

    Definitely like the sound of chocolate taste on the puro organic!

  59. Leave a Reply

    Sarah Hill
    24th February 2013

    I like it strong so Puro Fuerte for me.

  60. Leave a Reply

    katrina walsh
    24th February 2013

    puro noble sounds very elegant!

  61. Leave a Reply

    24th February 2013

    pure organic like chocolate taste

  62. Leave a Reply

    Lisa Day
    25th February 2013

    The Puro Noble because it’s got a slight dark chocolate taste and i’m a chocoholic 🙂

  63. Leave a Reply

    25th February 2013

    Puro Organic, I like the sound of “chocolatey”!

  64. Leave a Reply

    25th February 2013

    The Puro Organic blend sounds lovely, especially the part involving a hint of chocolate.

  65. Leave a Reply

    Teresa Lee
    26th February 2013

    Puro Noble appeals to me the most

  66. Leave a Reply

    27th February 2013

    Puro Organic sounds like it would be my favourite – of course I might have to make those biscuits to make sure..

  67. Leave a Reply

    vicky salter
    3rd March 2013

    Puro Noble sounds lovely, I would love to try really do love coffee

  68. Leave a Reply

    3rd March 2013

    The Puro Organic sounds perfect – I think I’ll have to go and put the kettle on and just dream of better coffee 🙂

  69. Leave a Reply

    3rd March 2013

    I think Puro Noble for me, but they do all sound lovely!

  70. Leave a Reply

    Jo Mapp
    6th March 2013

    Puro Fuerte. I love a god, strong robust cup of coffee and this sounds as if it will fit the bill nicely

  71. Leave a Reply

    8th March 2013

    Puro organic. i think but i could drink any of them right now x x x x x x x

  72. Leave a Reply

    sarah pearce
    11th March 2013

    these all sound good,but i think that Puro Noble would be my favourite.fingers crossed to win this and i will let you know!!!

  73. Leave a Reply

    caroline s
    11th March 2013

    Puro Fuerte, I like the even balance of the arabica and robusta beans. You get a stronger flavour overall but the undertone os still mild and creamy.

  74. Leave a Reply

    12th March 2013

    I like the sound of a Puro Organic as it sounds like a mocha without the guilt

  75. Leave a Reply

    Sue McCarthy
    12th March 2013

    I’m not that keen on coffee but would love to win this prize for my dad

  76. Leave a Reply

    Jo Wakefield
    13th March 2013

    Puro Fuerte, I love strong coffee

  77. Leave a Reply

    14th March 2013

    Puro Noble because it’s got a slight dark chocolate taste 😉

  78. Leave a Reply

    14th March 2013

    I think the Puro Organic would be my favourite, I love coffee but don’t like it too bitter!

  79. Leave a Reply

    14th March 2013

    i like the sound of Puro Organic – I like to drink coffee in the morning and it sounds perfect for me x

  80. Leave a Reply

    Celia West
    15th March 2013

    Pure Organic – I’m such a coffee addict!

  81. Leave a Reply

    15th March 2013

    Puro Fuerte – strong and refreshing!

  82. Leave a Reply

    15th March 2013

    Puro Organic, Sounds delicious I like the thought of creamy chocolate.

  83. Leave a Reply

    15th March 2013

    Both the Puro Noble and Puro Organic sound lovely. But anything that sounds chocolatey wins out 🙂

  84. Leave a Reply

    15th March 2013

    Puro Noble sounds my kind of coffee

  85. Leave a Reply

    debbie skinner
    15th March 2013

    puro organic sounds lovely xxx

  86. Leave a Reply

    rachael jones mann
    15th March 2013

    i think Puro Fuerte would get the thumbs up here 🙂

  87. Leave a Reply

    15th March 2013

    Puro Noble for me – not too strong so can drink through the day

  88. Leave a Reply

    15th March 2013

    pure noble

  89. Leave a Reply

    Angie Hoggett
    15th March 2013

    Puro Fuerte – it sounds deep, rich and complex quite like myself apart from the rich part!!

  90. Leave a Reply

    Alison Clark Clark
    16th March 2013

    Puro Organic sounds great – p.s im holding you responsible for my failing diet today lol those coffee biscuits look fab going to bookmark these to make later 🙂

  91. Leave a Reply

    16th March 2013

    Puro Noble I think, although it would be nice to try them all!

  92. Leave a Reply

    Matthew Baker
    16th March 2013

    Puro Fuerte sounds closest to my taste!

  93. Leave a Reply

    16th March 2013

    Puro Noble for me…I drink a lot of coffee so the stronger more bitter coffees aren’t my favourite taste

  94. Leave a Reply

    16th March 2013

    Like the sound of the organic, anything with a chocolatey taste is great with me! Your biscuits look great too 🙂

  95. Leave a Reply

    16th March 2013

    Puro Fuerte sounds like the one for me. definitely something to keep me going through the day

    VeridianStorm at aol dot com

  96. Leave a Reply

    16th March 2013

    Puro Noble as I like a smooth coffee and its mellow and well balanced flavour is the total opposite of my personality!!

  97. Leave a Reply

    16th March 2013

    the puro noble sounds delish!

  98. Leave a Reply

    Wendy Tolhurst
    16th March 2013

    I think I like the sound of the Puro Noble for early morning and the Puro Organic after a meal with friends.

  99. Leave a Reply

    16th March 2013

    Puro Organic, I love coffee with a chocolately taste

  100. Leave a Reply

    16th March 2013

    I think I would prefer the Puro Noble because it’s mild and mellow

  101. Leave a Reply

    16th March 2013

    The Puro Organic definitely, love the sound of chocolate notes

  102. Leave a Reply

    laura watson
    16th March 2013

    puro noble . sounds good

  103. Leave a Reply

    16th March 2013

    Puro Organic I think…..I like my coffee strong, but prefer it smooth to bitter….and the chocolatey tones sound wonderful – my two favourite flavours 🙂

  104. Leave a Reply

    Susan Freeman
    16th March 2013

    Pura Noble is the one for me 🙂

  105. Leave a Reply

    Jane Middleton
    16th March 2013

    Go Puro Fuerte the fiery blend

  106. Leave a Reply

    17th March 2013

    As i’m not a fan of strong coffee i think it would have to be the Puro Organic :0)

  107. Leave a Reply

    Shelley White
    17th March 2013

    I’d love to wake up and smell the Puro Organic coffee!

  108. Leave a Reply

    Karen Lowe
    17th March 2013

    Sounds lovely. I like a flavoursome coffee but not always strong coffee

  109. Leave a Reply

    Deb Hambleton
    17th March 2013

    I like my coffee how i like my men – hot, strong and rich – haha!

  110. Leave a Reply

    17th March 2013

    Puro Organic – because of the chocolate flavour.

  111. Leave a Reply

    Karen Harrison
    1st April 2013

    Coffee doesn’t always love me but I try to have good coffee when I can.

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